An Introduction to Digital Marketing

Digital marketing means the promotion of products and brands using all means of electronic devices like personal computers, tablets, smart phones and cell phones etc. This is an effective approach to reach a large mass of target audience and to gain their valuable trust. Digital Marketing includes different ways where the merchant can choose one or more ways to interact with people. It gives an opportunity to run and analyze marketing campaigns in real-time and understand what’s fetching potential outcome.

Digital marketing is even cost-effective and increases ROI since it helps to interact directly with the target audience giving them comprehensive information about product or brand anytime and anywhere. It is the quick and feasible way to build brand name and reputation in market. Effective results can be achieved using following components of Digital Marketing.

Search Engine Optimization – SEO (Search Engine Optimization) is the process of improving visibility of a website free of cost in a search engine by adding search engine friendly elements in it. The search engine result pages (SERPs) for a search term are called organic results. Search engines like Google, Bing, Yahoo and MSN prefers relevant optimized websites to display for any search term. 백링크

Social Media Marketing – It is the process of engaging people through social media networks like Facebook, Twitter, G+, LinkedIn and Instagram etc. According to Comscore, online social networking activity accounts for 25.2 percent of all online minutes in India. This provides you an opportunity to reach more than one-fourth of internet users and updating them about your latest offers and new products launched.

Search Engine Marketing – It encompasses both paid and unpaid methods to increase the visibility of the website. Paid method refers to pay-per-click where search engine charges for every single click leading the user to your website and unpaid methods refers to organic results achieved by search engine optimization. A survey posted at Search Engine Watch reveals that SEM the most effective acquisition channel for 85% of retailers.

 

 

Leave a comment

Your email address will not be published. Required fields are marked *